Balance Factory

Based on factors like the quantity AND quality of your backlinks. Whether or not Google uses user experience (UX) signals (like clicks) in its rankings algorithms has long been a topic of discussion in the world of SEO. Adding internal links also minimizes your website’s crawl or click depth.

Transparent SEO Audit Pricing

Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site. Users of seoClarity have access to an extensive database of over 30 billion keywords, allowing them to align their content strategy with actual user intent. Tools like Topic Explorer help identify key topics and search trends, enabling the creation of highly relevant content that meets user needs and stays ahead of the competition. For search engines to index and rank a site, they need to crawl its pages first. Google, for example, releases a bot to crawl a site by executing internal links.

Track Your Progress and Automate SEO Audit Reports

An error-free and high-performing technical setup makes it easy for search engines to crawl your website. To make sure that search engines understand what your website is about, you have to provide meta-information that helps them categorize your content. Morningscore offers a suite of features for improving a website’s search visibility and can be used to find on-page SEO, technical SEO, and backlink-related issues. Reviewing content quality involves evaluating how well your website’s content meets user intent, delivers value, maintains originality, and adheres to grammatical and structural standards. Reviewing content quality includes checking for keyword relevance, readability, topical depth, and whether the content is up to date and trustworthy.

A 3xx redirect code is less lethal, but it typically means the URL you’re auditing isn’t the one that’s going to rank. If you’re auditing only a single page, nearly everything on this checklist can be audited manually by hand, using various tools and an hour or two of your time. That said, if you want to audit multiple pages at once, or scale your process, it’s typically helpful to run a site crawl across your entire site. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost.

How to Audit Page Speed

Look for commands that might be limiting or even preventing site crawling. Starting your SEO audit with technical aspects is essential as it lays the foundational groundwork, allowing your content and on-page strategies to perform effectively. Access the entire seoClarity Data Ocean for your data science, analysis, or machine learning projects. Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. To make things easier, break them down into manageable chunks based on how quickly you can implement them.

An SEO SEO Anomaly audit is a comprehensive evaluation of a site’s technical setup, on-page elements, and off-page factors to identify issues that may hinder its visibility in search engine results. An SEO audit involves assessing key aspects such as crawlability, indexability, keyword performance, content quality, page speed, and backlink profiles. Performing an SEO audit regularly is essential to maintaining a healthy, search-optimized website that follows industry best practices and aligns with evolving search engine algorithms.

• The second way is by typing in a page meta title and description.
• It provides all SEO data, metrics, and capabilities seamlessly integrated for the fastest, most scalable insights.
• Some days, it may seem like YouTube is the only game in town, but Google does index and rank videos from millions of different sites.
• Page Authority (PA) is a metric, provided by Moz, that predicts how well your page will rank in Google’s search results.
• Additionally, Google uses this information to interpret the pages of your site, and if it likes what it sees, it will increase your authority and categorize you as it deems appropriate.

This helps you identify potential sites to reach out to for guest posts, collaborations, or partnerships. When you work with a growing company, spotting trends fast helps you stay ahead of your competitors. And it lets you establish authority in your industry before the market gets saturated.

To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages. Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use. To do an efficient SEO audit, you also need a structured approach.