Balance Factory

Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. Once you’ve created your SEO strategy, you should also build a process to continue optimizing for new keywords and evolving search intent. While our first five steps were dedicated to on-page SEO, link-building is the primary objective of off-page SEO. Link-building is the process of attracting inbound links (also called backlinks) to your website from other sources on the internet. As a general rule, sites with more authority that link back to your content have a more significant impact on your rankings.

The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google. On-page SEO is the process of optimizing a page’s content, HTML elements, and structure to provide a better user experience and increase your chances of ranking well. Knowing search intent lets you produce content that users are more likely to find useful. Keyword research is the process of identifying terms your potential customers use when searching for topics related to your brand, products, or services. To get the best results, combine broad and specific keywords.

Study high performers for patterns, and implement those patterns across other pages. Focus on pages ranking in positions 5 to 9 on the SERP—these are within striking distance of high performance. Improving these pages could generate meaningful traffic increases. Higher positions typically earn several times more clicks than lower positions. That could be considered as a branded search which is a ranking factor. It is important to note unlinked mentions are not a ranking factor as there is much misinformation out there, but when one performs a branded search on Google.

• This could be on platforms like Reddit or social media platforms like LinkedIn and Twitter/X.
• From there, you can create an SEO checklist that will help your website rank higher in search results.
• Buffer supports Pinterest scheduling and provides basic analytics.
• While most people see Pinterest as a hub for recipes, DIY ideas, and home decor inspiration, it is actually one of the most underrated visual search engines out there.
• Orphan pages are pages that have no internal links from other pages, making them hard for visitors and search engines to find.

For example, the top results for “best espresso machine” are all blog posts. This is how much organic traffic your site received from Google in the last 28 days. Tools like Pinterest Analytics, Tailwind, Canva, and Ubersuggest can help track performance, schedule pins, design visuals, and conduct keyword research. Pinterest Analytics Monitor your pins’ performance, understand your audience, and adjust your strategy accordingly. Break up content with bullets, numbered lists, and short paragraphs. This approach improves scannability and maintains user interest.

What Details Should You Include?

Focus on long-tail keywords that align with your target audience’s search intent. For this portion of your SEO plan, you’ll need to research your competitors’ SEO strategies, keywords they target, and backlink profiles. This analysis provides valuable insights into their strengths and weaknesses, allowing you to identify opportunities to differentiate and outperform them in search rankings.

App Store Optimization for Mobile SEO

But you can also choose to sort the cards by volume or difficulty. If you click on a card, you will see more information, like top headlines, questions around the topic, and related searches. If you’re struggling to find ideas, go to the Topic Research tool and search for a term related to your industry. For a deeper analysis and more insights, download a CSV file and work with the data in a spreadsheet. Log your top five online competitors into your template document and move on to the next step.

You can identify content that’s part of the buyer journey with the segment overlap,” says Ashbridge. For the next two sections, I spoke with Zoe Ashbridge, the senior SEO strategist and co-founder at forank. (Bonus, she also writes for HubSpot!) She has nearly SEO Anomaly a decade of experience in digital marketing and SEO. I’m emailing you today because I just finished writing a blog post about topic to help audience with problem. “Search intent is the reason behind the user’s search term, and if your content doesn’t match that reason, it’s very unlikely it will rank highly in Google.

Key Elements of a Successful SEO Strategy

In non-SEO terms, it means lots of people type those keywords into search bars. A few hundred searches per month is good, but going higher is always encouraged. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.